Services Enquiry & follow-up systems
Enquiry & follow-up systems

Stop losing the enquiries you've already paid for.

Most care homes lose beds not on Google but on the phone — a missed call or a slow follow-up. A care home enquiry system captures every enquiry and follows up fast and consistently, so no warm family slips through the cracks and more enquiries become admissions.
Enquiry systems from £49/mo with Care CRM · + VAT
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The problem

This is where the beds are quietly lost

Enquiries hit voicemail

A family ready to act calls, gets no answer, and dials the next home on their list. The moment is gone.

Follow-up is too slow

The chance of converting drops sharply after the first hour. An email answered tomorrow is often answered too late.

No system, no consistency

When follow-up depends on who's on shift and how busy they are, good leads slip through the cracks every week.
What's included

A system that catches every enquiry

Instant capture

Every call, form and message captured in one place the moment it lands — nothing lost to a busy reception.

Speed-to-lead response

Automatic acknowledgement in seconds, plus a prompt to your team to act while interest is hot.

Simple CRM pipeline

See every enquiry's stage at a glance — new, contacted, tour booked, admitted — so nothing stalls.

Structured follow-up

Considered, multi-step follow-up that keeps the conversation going without anyone having to remember.

Easy tour booking

Frictionless ways for families to book a visit — the step that turns an enquiry into an admission.

Pipeline reporting

Enquiries, conversion and source, so you can see exactly where beds are won and lost.
Our approach

From first
call to filled bed

1

Map

We follow a real enquiry through your home today and find exactly where it leaks.
2

Build

We put capture, speed-to-lead and follow-up in place — fitted to how your team works.
3

Embed

We train your team so the system feels natural, not like extra admin.
4

Refine

We track conversion and tune the follow-up to lift it month on month.
Why us

The cheapest beds to fill are the enquiries you already have

  • Fixing follow-up is usually the fastest occupancy win — you're converting demand you've already paid for.
  • We design around your team's reality, so the system gets used, not ignored.
  • We measure enquiry-to-admission rate, because that's where the revenue is.

Care Home Enquiry System (CHM) frequently asked questions

The opposite. A good system removes the scramble — automatic capture and reminders mean less chasing, less forgetting, and more enquiries handled in less time.

Usually not. We work with what you have where we can, and only suggest changes where they'll clearly pay off in enquiries.

It's how fast you respond to a new enquiry. The chance of converting drops sharply after the first hour — responding in minutes, not days, is one of the biggest levers you have.

No. We set up something simple and care-home-shaped — not a sprawling sales tool — and train your team until it's second nature.

Yes. Enquiries from your site, Google Ads and calls all flow into one place, so nothing is missed and everything is measured.

The simplest way in is Care CRM — our care-home CRM — at £49 a month per location plus a £299 one-off setup, built, hosted and supported for you. Call and lead tracking starts at £100 a month, and the full system — CRM, email marketing and five automations — is £295 a month with a £395 website hookup. All + VAT. On any Foundation, Care CRM is free for your first twelve months.

The leak between a family enquiring and someone following up. Every form fill and phone call is captured, alerted and tracked to its source, so nothing sits unanswered over a weekend — and you can finally see which marketing actually produces enquiries, not just visits.

Every Foundation includes the setup and twelve months of Care CRM free; Visibility runs the full system month to month. If you're not ready for a package, Care CRM at £49 a month is a genuinely useful place to start — it's the same tool our full clients run on.

Works best alongside

SEO for care homes
Bring more enquiries in to convert.
Google Ads
Enquiries on demand to feed the system.
Care home websites
Where many enquiries begin.
Start here

Find out how many enquiries you're losing

The Free Enquiry Review checks your enquiry handling alongside the other areas that drive occupancy — free, in five minutes.
Start your free enquiry review

Get a quote

Tell us what you need and we'll come back the same working day with a price.

We only work with care providers. No sales call unless you ask for one.