Care Home Marketing Academy

Learn to fill your home — one five-minute fix at a time.

Practical, jargon-free video training for care home owners, managers and anyone tasked with bringing the right families to the door. Bite-size fixes you can watch tonight and action tomorrow.
Academy launching soon — join the waitlist and we'll email you first. Free courses, no card needed; we'll never share your details.
52 lessons · 7 seasons
New fixes every month
Built by the CHM team
The 10-second website test
Free · 5 min · Season 1
Baz Jobson, founder of Care Home Marketing
Who it's for

Made for the person who has to get more enquiries

Owners & directors

You carry the occupancy number. Learn enough marketing to ask the right questions, spot what's working, and stop wasting budget — without becoming a full-time marketer.

Home & registered managers

Marketing landed on your plate alongside everything else. Get quick, do-it-today wins that bring enquiries in while you run the home.

Marketing & admin leads

You've been handed the website, the socials and the enquiry inbox. Build real skills — SEO, ads, follow-up — with step-by-step courses made for our sector.
Free & Pro

Start free. Upgrade when you want the advanced stuff

The free courses are genuinely useful on their own. Pro is for when you're ready to run campaigns and systems yourself.
Always free

Free courses

£0 forever
  • Season 1: High Impact & Quick Wins — 8 free fixes
  • Bite-size 5-minute video lessons
  • Downloadable checklists and templates
  • A new free fix added every month
Start learning free
Most popular

Academy Pro

£79 / month
  • All 52 lessons across all 7 seasons
  • Advanced playbooks — PPC, outreach, CRM and follow-up
  • Done-for-you templates: ad campaigns, email sequences, CRM
  • Live monthly Q&A clinic with the CHM team
  • CPD certificates for your team's records
Go Pro
How it works

Learn it, apply it, watch the enquiries come

01

Learn

Watch a short, focused lesson — no waffle, no agency jargon. Each one tackles one real job, from your Google profile to a full PPC campaign.
02

Apply

Follow the workbook and templates to do the thing for your own home that same week. You finish with a real asset, not just notes.
03

Grow enquiries

Better visibility, sharper follow-up, fuller home. Track what's working and stack the next course on top.
The curriculum

The 5-Minute Fixes series

Browse all 52 lessons
52 lessons. 7 seasons. One five-minute fix at a time. Season 1 is free — Pro unlocks the lot.
Season01

High Impact & Quick Wins

The fast, free wins that move the needle in your first week — no budget needed.
8 lessons
Free
Season02

Visibility & Reputation

Get found on Google and turn happy families into a steady stream of reviews.
8 lessons Pro
Season03

Growth & Digital Engine

Your website, local SEO and first paid ads (PPC) all pulling in the same direction.
8 lessons Pro
Season04

Experience & Environment

Show the warmth of your home with photography, video and virtual tours.
7 lessons Pro
Season05

Authority & PR Engine

Build local trust through outreach campaigns, referrals and getting in the press.
7 lessons Pro
Season06

Future & Advanced

AI, automation and the systems that scale your marketing without more hours.
7 lessons Pro
Season07

Conversion & Optimisation

Build your own CRM and follow-up so no enquiry ever slips through the cracks.
7 lessons Pro
New fixes added every month — based on what's actually moving the needle for homes like yours.
Meet your instructor

Taught by someone who markets care homes for a living

I'm Baz, founder of Care Home Marketing Co. Every course in the Academy is built from the exact playbooks we run for the homes we work with — the same SEO, ads, outreach and follow-up that fill real beds. No theory, no buzzwords.
I built this for the owner doing the marketing at 9pm and the manager who's never run an ad in their life. If you can follow a recipe, you can follow these.
6+ years in care marketing
Lots of homes and groups helped
No agency jargon
Trusted by teams at care homes across the UK
Castle House Group
Century Healthcare
Enliva
Laurel Bank Care Home
Newlands of Stow
Polebank Hall
Pressbeau Care Homes
Castle House Group
Century Healthcare
Enliva
Laurel Bank Care Home
Newlands of Stow
Polebank Hall
Pressbeau Care Homes
Castle House Group
Century Healthcare
Enliva
Laurel Bank Care Home
Newlands of Stow
Polebank Hall
Pressbeau Care Homes
Castle House Group
Century Healthcare
Enliva
Laurel Bank Care Home
Newlands of Stow
Polebank Hall
Pressbeau Care Homes
Castle House Group
Century Healthcare
Enliva
Laurel Bank Care Home
Newlands of Stow
Polebank Hall
Pressbeau Care Homes
Castle House Group
Century Healthcare
Enliva
Laurel Bank Care Home
Newlands of Stow
Polebank Hall
Pressbeau Care Homes
From the people doing it

Real people, real enquiries

"I did the free Google Business Profile fix on a Sunday night and had two new enquiries by the Friday. I'm not a marketer — it just made sense."
Sarah Whitlock
Registered Manager
Oakfield Lodge
"We were paying an agency for ads we didn't understand. The PPC season meant I could finally ask the right questions — and we cut wasted spend in a month."
David Mensah
Owner
Standon House
"The follow-up season changed how our team handles enquiries. Nothing slips through now, and our viewings are up. Worth the Pro subscription alone."
Priya Nair
Marketing Lead
Newlands
Pricing

Simple pricing. Cancel any time

Pro is £79 a month, or £790 a year — that's two months free. No contracts, no setup fees.

Free

Everything you need to make a strong start.
£0 forever
  • Season 1: High Impact & Quick Wins (8 fixes)
  • A new free fix every month
  • Checklists & templates
  • Learn at your own pace
Create free account
Most popular

Pro

The full advanced library, plus live support.
£79 / month
  • Everything in Free
  • All 52 lessons across 7 seasons
  • Done-for-you templates & playbooks
  • Live monthly Q&A clinic
  • CPD certificates
  • Cancel anytime
Start Pro

Team

For groups training several homes or staff.
Let's talk
  • Everything in Pro
  • Seats for your whole team
  • Group progress & reporting
  • Onboarding session
  • Invoice billing
Talk to us

Care Home Marketing Academy (CHM) questions answered

Yes — genuinely free, forever, no card needed. They're full courses, not teasers. We'd rather you get a real win first, then decide if Pro is worth it.

That's exactly who this is for. Every lesson is short, plain-English and built around doing one thing for your own home. If you can follow a recipe, you can follow these.

Free covers the foundations — your website, Google profile and reviews. Pro unlocks the advanced library: PPC, outreach, your own CRM and follow-up, plus templates and a live monthly Q&A.

Any time, in a couple of clicks. No contracts and no awkward phone calls. You keep access until the end of the period you've paid for.

Yes — the Team plan gives seats to everyone who touches marketing or enquiries, with shared progress and reporting. Get in touch and we'll set it up.

It's built for the UK care sector — care homes, home care and retirement living. The principles travel, but every example and template is tuned to how families choose care.
Start today

Your next enquiry could start with one free lesson

Join free in under a minute. Watch your first course tonight, and put it to work tomorrow.
Get free access See Pro