A search on a phone
Most families still start with a Google search. Your Google listing and the map are often the first things they see.
Part of the Marketing Assistant
Families now ask AI as well as Google. Each month we write articles for your website, check your listings and write up your news for the local paper: the things they both read about you.


Some of the homes and providers we work with
Most families still start with a Google search. Your Google listing and the map are often the first things they see.
ChatGPT, Gemini and Google's AI answer
A daughter asks for a good dementia home near Ludlow. She gets a short list back, with reasons, not ten links.
Bing and Copilot
Copilot comes with Windows and the Edge browser. It answers from Bing, Microsoft's search, which other apps use too.
If you own the home
One short report each month shows where your home appears on Google. No tools to pay for, nothing to log in to.
If you manage the home
No more fixing listings or writing articles after your shift. Tell us what's happening, and we write it up.
If you look after the marketing
Hand over the monthly writing and checking. Keep the plans, your own figures, and Google Analytics if you use it.
None of this is a trick. It's your home's facts, written down clearly in the places that get read.
Articles that answer the questions families ask, about one or two a month, each one checked by a person.
Your Google listing and over 40 care directories, checked each month for a wrong name, address or phone number.
We find the stories in your home and write them up for your local paper, with a list of who to send them to.
Choose any one to see it
Swipe the buttons to see all six
Advice written for the questions families type into Google and ask AI, such as what respite care costs near you. About one or two a month, each one checked by a person.
We check your Google listing and over 40 care directories for a wrong name, address, phone number or website, and tell you exactly what to put right.
We find the story in your home and write it up for your local paper, with a list of who to send it to and a note on the photograph to take.
Each month: what we did, where you appear on Google and on the local map, and what comes next.
Coming soon
A regular check of what ChatGPT, Google's AI answer, Gemini and Copilot say when a family asks about care homes near you, and what to change if they get you wrong.
Coming soon
When a new review arrives we'll tell you, and draft a reply for you to send, so a kind word never sits unanswered.
Everything we add later is included in your monthly fee, and your price never rises.
Nobody can promise you the top spot. Not on Google, and not in AI. We make sure what they read about your home is right and up to date, and your report shows where you appear.
The Marketing Assistant
For one home
Marketing Assistant
Stories for your local paper, new articles, design when you ask, your listings checked and a report in plain words.
£999
a month
then £549 a month for each extra home
If you stay for 12 months
The rolling monthly contract has no shoot or video included. You can still book either, quoted before we start.
Enquiry Generator
The Assistant looks after a website we built: Pronto, Pro or Group. If you don't have one yet, start there.
Adverts, managed
Being found takes months to build. Adverts on Google, Meta or ChatGPT put you in front of families now: £250 a month for each channel at each home, and you pay for the adverts directly.
About advertsOn many searches Google now writes a short answer at the top of the page, above the usual list of results. It draws on pages Google already knows, so the same work helps with both.
It’s how your home gets found when families search Google, Bing or ask an AI assistant. It covers your website, your Google Business Profile, your listings and fresh articles, so you show up for the care you offer, in your area.
It might, and it might have some of it wrong. ChatGPT can search the web as it answers, so it reads what's out there about your home. The quickest way to find out is to ask it, the way a family would. A regular check is coming soon to the Marketing Assistant.
Nobody can promise that, so be wary of anyone who does. We make sure what Google reads about your home is right and up to date, and your monthly report shows where you appear.
No one can. ChatGPT decides for itself. What we can do is make sure the facts it finds about your home are clear, the same everywhere and true.
Copilot answers from Bing, Microsoft's own search. Bing reads your website and the care directories too, so the same monthly work helps there as well.
Adverts put you at the top for as long as you pay for them. Being found without paying for every click builds slowly and lasts. Many homes need both. We run adverts on Google, Meta or ChatGPT for £250 a month for each channel at each home.
You need an Enquiry Generator website: Pronto, Pro or Group. The Marketing Assistant only works with a website we built, because that's the kind we can look after properly.
We don't sign in to your accounts. We check your listings every month, tell you exactly what's wrong and where, and give you the words to put it right.
Yes. Local searches start with your Google Business Profile and listings such as carehome.co.uk. We check them every month and tell you exactly what to change, and we write articles about care in your area for your website.
Some of the drafting is done with AI tools. A person who knows care reads every piece before it goes out, and nothing is invented about your home. You can read it first too, if you like.
Putting right a wrong phone number helps quickly. Articles take longer: Google and AI find them over months, not days. Your monthly report shows what has changed.
£999 a month for one home and £549 a month for each extra home, plus VAT, on a rolling monthly contract. Being found on Google and AI is part of the Marketing Assistant, not an extra.
Here. Most of what AI says about a home comes from the same places as Google: your website, your listings, your reviews and your local news. Get those right first.
Something we haven't covered? Call us on 01865 537 072.
1
Fill in the form below or call us. If you don't have an Enquiry Generator website yet, we'll start there.
2
Your Google listing, the main care directories, and what Google shows for your home today.
3
Articles, listings checked, a story for the paper and a short report. A person checks every piece.
Tell us about your home and we'll call you to talk it through, usually within a working day. Nothing is charged until we've spoken.

Send your details and we'll be in touch, usually within a working day.
Rather talk now? Call us on 01865 537 072.