Start here. Ten guides, in order.
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01
Read this first
How to market a care home: the complete guide
The whole job in one place, in the order that fills rooms. Read this first, then follow the guide you need.
Read the guide
02
Write a marketing plan and set a budget
One page that says what you will do, and a figure you can stand behind.
Read the guide
03
Get found on Google and AI
Be there when a family searches for a home, or asks an AI to suggest one.
Read the guide
04
Advertise on Google, Meta and ChatGPT
What to run, what to pay, and what to check before you spend a penny.
Read the guide
05
Handle every enquiry
Answer quickly, follow up well, and stop families slipping through the gaps.
Read the guide
06
Build a website families trust
What your website has to show before a family will pick up the phone.
Read the guide
07
Earn and answer reviews
Invite every family, stay within the rules, and reply well when it hurts.
Read the guide
08
Get in the local paper
Spot the stories in your home, write them up, and get them printed.
Read the guide
09
Brand, photographs and film
Show your real home, with permission done properly.
Read the guide
10
Your CQC rating and your marketing
What the rules ask of you, and what to do at each rating.
Read the guide
