The Studio · Branding and logos

Branding for care homes. A look that is yours alone.

Many homes use a stock logo, cold colours and the same words as everyone else. We design a brand from what only your home does, so families recognise you.

  • Comes with Pronto, Pro and Group
  • A set price before we start
  • Only care homes
The Pressbeau Care Homes brand identity, designed by us

Brands we've made for care. Each one built on a real story.

Six care brands we have designed, with permission to show them. Every one started with what only that home does.

Pressbeau Care Homes brand identity

Pressbeau Care Homes

Loving Life, across eight homes

One warm identity for a group of eight homes, from the logo to the photography.

Newlands of Stow brand identity

Newlands of Stow

A village, not a home

A brand for a care village in the Cotswolds: logo, colours, uniforms, signs and a brochure.

Castle House Group brand

Castle House Collection

A family group, one name

Mood boards and a brand for a family group of homes, so each one feels part of the same family.

Laurel Bank Care Home brand identity

Laurel Bank, Hyde

Warm, local and plain

A brand and website for an independent home, in its own colours and photographs.

Enliva Homecare brand identity

Enliva Homecare, Taunton

A home care brand

A brand and website for a home care agency: its carers, its areas and its values.

Century Healthcare brand refresh

Century Healthcare

A refresh, not a rebrand

A logo sharpened and colours warmed, keeping what families already knew.

Most care homes look alike. Families notice.

An example home's logo: a stock clip-art tree, then a mark made for the home

The clip-art logo

A tree, a heart or a pair of hands

Families have seen the same clip-art tree on every home they looked at this week. It says nothing about yours.

An example home's colours: cold blues, then warm colours chosen for it

Soft blues

Cold colours and stock smiles

Cold colours and borrowed photographs make a warm home look like everywhere else.

An example home's words: the same phrases as everyone else, then its own

The same words

Words anyone could use

Person-centred care and home from home tell a family nothing about why they should choose you.

Everything your brand needs. Made to be used, not filed away.

Six parts to a brand. Choose any one to see it.

Choose any one to see it

Swipe the buttons to see all six

A drawing of a care home's brand page with its logo and colours

Your point of difference

A workshop with your team to find what only your home does, then words that say it plainly. Comes with every Enquiry Generator.

An example home's logo, before and after

Your logo

A mark made for your home, ready for your sign, your minibus, your uniforms and your website. Never clip art.

An example home's colours, before and after

Your colours and type

Warm colours that still feel like you, and type that reads well for older eyes. Checked for contrast.

An example home's words, before and after

Your words

How your home sounds, from the welcome on your website to the sign by the door.

The Laurel Bank brand, with its logo, colours and photographs

Your brand page

Your logo, colours and photographs on one page your team can download from. No more asking who has the logo.

A page from the Newlands of Stow brand guidelines

Guidelines your team can follow

A short guide to using your brand, so everyday pieces stay consistent without us.

Good to know. On Pronto, Pro or Group we finesse the brand you have as we build. If it's good enough, we keep it. You only pay when you want a completely new one.

Your brand is finessed as we build. A new one has a set price.

What you need

Price

Your point of difference workshop

Comes with every Enquiry Generator

Your logo, colours and photographs finessed as we build

Comes with Pronto, Pro and Group

A brand review: what's working and what isn't

A set price

A new brand for one home or a small group: logo, colours and type

A set price

A full brand identity, with guidelines

A set price

Brand strategy and identity: the thinking, the words and the full identity

A set price

Good to know. Prices exclude VAT. Charities and non-profits get 10% off.

On our brand work

It's been a pleasure working with Baz on our brand development project. He created a strong and meaningful new brand for our care home business, reflecting the passion we have for providing care to our residents.

Anna Burke

Head of Marketing, Ben Care

The questions homes ask first.

Not always. Often a sharper logo, warmer colours and plainer words are enough. On Pronto, Pro and Group we do that as we build, and keep what already works.

Not if it's done with care. We change things step by step and help you explain it, so it feels like a natural step up.

Usually four to eight weeks, depending on how quickly we can meet your team.

Yes: the logo, colours, type, photographs and words, with guidelines so it stays consistent.

We use AI for the fast parts, such as trying colour options. The thinking and the design are done by people who know care, so your home won't look like AI made it.

Yes. Every Enquiry Generator starts with your point of difference, and we finesse your logo, colours and photographs as we build. A completely new brand has a set price.

Something we haven't covered? Call us on 01865 537 072.

Three steps. Built on your story.

1

We listen

A workshop with your team to find what makes your home different, in your own words.

2

We design

Two directions to choose from, then we refine the one you pick together.

3

You use it everywhere

Logo, colours, words and guidelines, ready for your sign, website and brochure.

The Studio · Branding and logos

Look like the home you are. Talk to us about your brand.

Tell us about your home. We'll call you, usually within a working day, and give you a set price before anything starts.

A carer and a resident laughing together at the table

Talk to us about your brand

Name, work email, phone, job title, care home or group, town.

Prefer to talk? Call us on 01865 537 072.