Exits never stop
A full home still loses residents
For many homes the average stay is about two years. Standing still means replacing a third to a half of your residents every year.
Home Learn Occupancy calculator
Free occupancy calculator
Reaching your target occupancy is only half the job. Holding it against natural exits is the other. Work out the enquiries, visits and move-ins your home really needs over the next 12 months.
Start with the example figures, then put in your own. No email needed to see your results.
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Exits never stop
For many homes the average stay is about two years. Standing still means replacing a third to a half of your residents every year.
The funnel shrinks everything
If half your enquiries visit, and half of those move in, a 10-bed gap isn't 10 enquiries. It's closer to 40.
A pipeline beats a panic
A steady flow of enquiries, and a real waiting list, lets your home absorb the quiet spells and the rushes.
Simple, honest arithmetic — no black box. We work out the admissions needed to close your occupancy gap, add the admissions needed to replace natural exits (your target rooms divided by your average length of stay), then use your two conversion rates to turn admissions into show rounds and enquiries.
Any genuine approach about a permanent placement — a call, a website form, a walk-in, a professional referral. Count them all, including the ones that went quiet. Following up the ones that go quiet is usually the cheapest occupancy win there is.
Respite stays are short by design. Counting them drags your average length of stay down and makes your turnover look worse than it really is. Plan respite separately — this calculator is about permanent occupancy.
Probably — and that’s rather the point. Most homes have never worked out their real enquiry number, so they under-invest in marketing and rely on bursts of effort when beds empty. The fix isn’t panic — it’s a system that brings enquiries in steadily, month after month.
Something we haven't covered? Call us on 01865 537 072.
Your numbers, with a short plain-English plan: what they mean, and the first three things to check if the enquiries aren't there yet.
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