Services Google Ads for care homes
Google Ads for care homes

Enquiries on demand, the moment intent peaks.

Google Ads put your care home at the very top of the results the moment a family searches — so you can fill a specific bed or a new wing fast. Every click is tracked to enquiries and admissions, not vanity metrics, and we model a realistic cost per enquiry before you spend a penny.
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What's included →
A carer walking with an elderly resident in a care home garden
The problem

Why most care home ad spend leaks

Too broad to convert

Generic campaigns attract clicks from job-seekers, suppliers and the wrong areas — burning budget on enquiries that never come.

No idea what's working

Without call and form tracking, you can't tell which clicks become enquiries — so you can't cut what's wasteful.

Slow follow-up wastes the click

An ad can deliver the enquiry in seconds. If no one answers for hours, you've paid for a lead you then go on to lose.
What's included

Campaigns built
to fill beds

High-intent search campaigns

We target the searches families make when they're ready to act — not vague awareness terms that waste spend.

Tight local targeting

Your exact catchment, the right hours, the right devices — so budget goes only where it can convert.

Call & form tracking

Every enquiry traced back to the click that drove it, so we know what truly works and what doesn't.

Landing pages that convert

Ads point to pages built to reassure and capture the enquiry — not your generic homepage.

Tight budget control

Clear caps, no runaway spend, and a cost-per-enquiry you can actually plan around.

Honest reporting

Enquiries and cost per admission in plain English — not a dashboard full of vanity metrics.
Our approach

Spend that pays
for itself

1

Plan

We map your catchment, ideal resident and the searches that signal real intent.
2

Launch

Tightly-targeted campaigns and conversion-ready landing pages go live.
3

Optimise

We cut what wastes budget and double down on what brings enquiries.
4

Report

Clear monthly numbers: enquiries, cost per enquiry, cost per admission.
Why us

Ads are only worth it if they're accountable

  • We tie every pound to enquiries and admissions — not clicks or impressions.
  • We'd rather run a smaller, profitable campaign than a big, wasteful one.
  • We pair ads with fast follow-up, so the enquiries you pay for actually convert.

Google Ads for Care Homes (CHM) FAQs

It depends on your catchment and competition, but we'll model a realistic starting budget and an expected cost per enquiry before you commit a penny.

Ads can generate enquiries within days of going live — that's their advantage over SEO. We then refine over the first few weeks to bring the cost per enquiry down.

They do different jobs. Ads buy immediate, controllable enquiries; SEO builds a compounding asset. Most homes do best running both together.

Yes, ideally. Sending paid clicks to a generic homepage wastes them. We build focused pages designed to turn the click into an enquiry.

Yes. We set clear caps, monitor daily, and you'll always know exactly what you're spending and what it's returning.

Works best alongside

SEO for care homes
Compounding growth alongside ads.
Care home websites
The pages your clicks land on.
Enquiry systems
Convert the enquiries ads deliver.
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Find out if ads are right for your home

The Free Enquiry Review shows where paid search fits alongside the other areas that drive occupancy — free, in five minutes.
Start your free enquiry review