This policy explains how we collect, use and protect your personal data when you use this website, and how we use cookies.
Who we are
This website is operated by Bare Design Studio Limited, trading as Care Home Marketing Co. (“we”, “us”, “our”). We are a company registered in England and Wales (company number 10395852), with our registered office at Grassroots, 46 Woodstock Road, Oxford, OX2 6HT.
We are the “data controller” responsible for your personal data when you use this website. If you have any questions about this policy or how we handle your data, contact us at [privacy@carehomemarketing.co] or by post at the address above.
We are registered with the Information Commissioner's Office (ICO), registration number [TBC].
What we collect and why
We only collect personal data that we genuinely need. Depending on how you use the site, that may include:
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Contact and enquiry details — your name, care home, email, phone number and message — when you submit our enquiry, discovery-call or contact forms.
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Free Enquiry Review responses — the information you provide when completing the diagnostic, so we can prepare your results.
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Newsletter details — your email address when you subscribe.
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Usage data — anonymised or pseudonymised information about how you use the site, collected through analytics cookies (see Cookies, below).
Why we use it, and our lawful basis
Under UK data protection law we must have a lawful basis for using your personal data. We rely on:
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Consent — for sending you our newsletter and for setting non-essential (analytics) cookies. You can withdraw consent at any time.
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Legitimate interests — to respond to your enquiries, run and improve our website, and keep our services secure. We only rely on this where your rights don't override those interests.
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Performance of a contract — where you become a client and we need your data to deliver our services.
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Legal obligation — where we must keep records to comply with the law.
Who we share it with
We never sell your personal data. We share it only with trusted service providers (“processors”) who help us run our business, under contracts that require them to protect it:
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Google Analytics (Google Ireland/LLC) — to understand how visitors use our site, using analytics cookies set only with your consent.
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SureContact (surecontact.com) — to manage and send our email newsletter, where you have subscribed.
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Our website host and IT providers — to store and serve the website and its data securely.
We may also disclose your data if required by law, or to protect our legal rights.
International data transfers
Some of our providers (such as Google) may process data outside the UK. Where they do, we make sure appropriate safeguards are in place — such as UK-approved Standard Contractual Clauses or an adequacy decision — so your data receives an equivalent level of protection.
Cookies
Cookies are small text files placed on your device when you visit a website. They help the site work, and help us understand how it's used.
The cookies we use
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Strictly necessary cookies — required for the site to function and to remember your cookie choices. These don't need consent.
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Analytics cookies — set by Google Analytics to measure visits and improve the site. These are only set after you give consent, and you can withdraw it at any time.
We do not use advertising or tracking cookies that build a profile of you across other websites.
Managing cookies
When you first visit, we ask for your cookie preferences. You can change them at any time by clearing cookies in your browser, or by using your browser settings to block or delete cookies. Blocking strictly necessary cookies may affect how the site works.
Marketing & the newsletter
If you subscribe to our newsletter, we'll send you occasional emails with marketing and occupancy insights, using SureContact. Every email includes an unsubscribe link, and you can opt out at any time — we'll stop straight away. You can also email us to be removed.
How long we keep it
We keep personal data only as long as we need it for the purpose we collected it, or as long as the law requires. Enquiry and client records are kept for the duration of our relationship and a reasonable period afterwards; newsletter data is kept until you unsubscribe. We review and delete data we no longer need.
How we keep it safe
We use appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access. No method of transmission over the internet is completely secure, but we take all reasonable steps to safeguard your information.
Your rights
Under UK data protection law you have the right to:
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Access the personal data we hold about you.
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Ask us to correct inaccurate or incomplete data.
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Ask us to delete your data (“right to erasure”).
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Object to, or ask us to restrict, our processing of your data.
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Request a copy of your data in a portable format.
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Withdraw consent at any time, where we rely on consent.
To exercise any of these rights, email us at [privacy@carehomemarketing.co]. We'll respond within one month. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk — though we'd appreciate the chance to put things right first.
Children
Our website and services are aimed at care providers and businesses, not children. We do not knowingly collect personal data from anyone under 18.
Changes to this policy
We may update this policy from time to time. When we do, we'll change the “last updated” date at the top of this page. Please check back occasionally to stay informed.
Bare Design Studio Limited, trading as Care Home Marketing Co. · Registered in England & Wales, company number 10395852 · ICO registration [TBC].