01865 537 072

The complete marketing platform for independent care homes.

Your website, your brand, every enquiry on one list and the marketing done for you. One login and one bill, from a team that only works in care, for a single home or a small group.

The Pressbeau Care Homes website, designed by our team, on a computer and a phoneThe Laurel Bank website, designed by our team, on a computer and a phoneThe Polebank Hall website, designed by our team, on a computer and a phone

Pressbeau Care Homes, designed by our team

Everything it takes to fill your rooms and your rota. In one place.

Choose any one to see it

Swipe the cards to see all seven

A website families trust

Designed by our team for the daughter looking for care for her mum at 10pm on a Sunday: your rooms, your people and what makes you different, on any phone.

Your point of difference

A workshop with your team to find what only your home does, then we put it front and centre, against the big groups with the big marketing budgets.

Every enquiry on one list

Website forms and telephone calls land on one list by themselves, each marked strong, good or early, so you know who to call first. Follow-up emails to families are coming soon.

A text the moment they get in touch

When a family is waiting for a call back, up to five of your team get a text. Tap the link to call them, and the call is saved on the enquiry.

See what’s working

Every enquiry shows where the family found you and how far they’ve got, from first call to moving in. A simple dashboard counts calls answered and missed.

Coming soon

Help with hiring

A careers page that shows what it’s really like to work with you, so the right people apply. Coming soon: the Jobs Manager, with every application in one place.

Your marketing, done monthly

Add the Marketing Assistant and we write stories for your local paper and new articles, design what you ask for and check your listings. £999 a month.

New features are included in your monthly fee as they arrive.

Whoever carries the marketing, we take weight off.

If you own the home

Know what’s working

Every enquiry, where it came from and who moved in. One bill for all of it.

If you manage the home

Take the strain off

A text when a family gets in touch, and a list of who to call back.

If you look after the marketing

Hand over the day-to-day

We take the weekly jobs, so you can focus on events and your community.

If you run a small group

Every home on one list

Every home’s enquiries in one place, so you can see which homes need help.

Pronto, the easy way in

Test the water. Live in three working days.

The quickest, cheapest way to see how it all works: your home on a page we design, every enquiry on one list, and a first look at a better brand.

  • Monday

    Say yes

  • Wednesday

    You’re live

  • From then

    Enquiries on one list

  • £999 to set up, then £99 a month
  • A rolling monthly contract: leave after a month if it isn’t for you
  • See how your brand could look, on your own page
  • Move up to Pro or Group when you’re ready

A small first step, not a big commitment.

The enquiries list on a phone, with families waiting for a call back

30

Day promise

No enquiries in your first 30 days? Your next month is free.

Tell us. Your next month is free, and we change what we're doing until the phone rings. How it works

Everything we do for care homes. Three options.

Your website and every enquiry on one list, your marketing done every month, and a creative team on call.

A care home website built with Pro, on a laptop and a phone

Enquiry Generator

From £999, then £99 a month

A website built to be found, a tracked number and a form, and every enquiry on one list. Pronto, Pro or Group.

A care home marketing assistant on the phone, notebook in hand

Marketing Assistant

£999 a month

Stories for your local paper, new articles, design when you ask and your listings checked. Our team checks it all before it goes out.

A resident reading in an armchair, photographed by the Studio

The Studio

Quoted per job

Your creative team, on call: photo shoots, films, brochures, print and design, whenever you need them.

Academy

Free short courses for care home managers, in plain words.

See the Academy

AI is making care homes sound the same. Now they look the same too.

People who have never worked in care are promising the world. We bring 25 years in brand and marketing, and six in care.

One home like yours per area

We won't take on a home like yours nearby. Your area stays yours for as long as you're with us.

The best marketing is face to face

Get the online side right and tracked, and your team has time for the show-round, the coffee morning and the local paper.

We'd rather you spent less

No mark-up on your advert spend, a rolling monthly contract and no price rises. New features are included when they arrive.

We'd rather teach you than bill you

Free quick wins every week, so your team can do more of it themselves. We'll do the rest, if you want us to.

Designed by people, not churned out

We use AI to work faster. Designers who know care make sure your home looks and sounds like no one else.

We check everything

Everything we make for you is checked by our team before it goes out. You can check it too, if you'd like.

Real homes. Real numbers.

Standon House, Tamworth · brand and website

70% to full

Occupancy went from about 70% to full within a year of their new brand and website, with 53 enquiries through the new site.

Redlands House, Norwich · found on Google

10th to 2nd

Its Google position for “care homes near me”, July to September 2026. 37 families enquired through the website.

See every case study

Some of the homes, groups and providers we work with

Free guides to marketing your care home. Written by people who only work in care.

The numbers don't lie: what care home enquiry figures really show

Article

62% of care home enquirers are self-funders. Is your marketing built for them?

You don't need a marketing agency: a care home's own marketing, done monthly

Article

You don't need a marketing agency. Here's what you can do yourself.

See every guide

Try the free occupancy calculator

Quick Wins, free every week

One quick win a week. Ten minutes to do.

A practical idea every week to bring in more of the right families, with a short video from Barry. Free, and you can leave any time.

For owners, Home Managers and marketing teams. No sales emails. Protected by reCAPTCHA: Google’s privacy policy and terms apply.

Barry presenting this week's quick win to camera

Quick Wins

This week: reply to every enquiry within the hour

The questions people ask us first.

The marketing platform for independent care homes and small groups, built and run by a team that only works in care. We’re designers, marketers, photographers and film-makers who help homes be found on Google, and we build the tools that do the everyday work.

It helps families find your home and choose it: your website, adverts on Google, Meta or ChatGPT, being found on Google and AI, your brand and photos, and following up every family. We do all of it, only for care homes, so you fill beds and keep them full.

Your care home’s website, one list for every enquiry, and call tracking, so every call is counted and none gets lost. Built by our team, in three sizes: Pronto, Pro and Group.

Our monthly service: stories for your local paper, new articles, design when you ask and your listings checked. We check everything before it goes out. It is £999 a month, for homes on Enquiry Generator.

Pronto is £999 to set up, then £99 a month. Pro is £2,499, then £149 a month. Group is £4,950 for up to three homes, then £199 a month for each home. Every price is on the pricing page.

Not a free trial, but it’s the cheapest way to start: £999 to set up, then £99 a month, on a rolling monthly contract. You see how it all works and how your brand could look, and you can move up to Pro or Group later.

If your site hasn’t brought you a single enquiry in its first 30 days, tell us and your next month is free. We also change what we’re doing until the phone rings. The set-up fee isn’t refunded.

Yes, a rolling monthly contract. You pay the set-up once, then the monthly fee month by month, and you can leave after a month.

Yes, in a clever and creative way, to speed things up. People who know care do the thinking, so you get the best website for your home, quickly. Nothing is made up about your home, and our team checks everything before it goes out.

Something we haven't covered? Call us on 01865 537 072.

Ready for the right families and staff? Let's get started.

For smaller operators who want more private fee payers, the right staff, healthier margins, and a business ready to sell or pass on.

Or call us on 01865 537 072.

A care home manager with her laptop