Search traffic
8.5×
8.5 times more visits
Visits from Google search in 90 days: 6,230 against roughly 730 before. Seen 20,000 times, up from about 850.
Eight homes · Bedfordshire and the South East
Eight homes · Bedfordshire and the South East
Search traffic
8.5×
Visits from Google search in 90 days: 6,230 against roughly 730 before. Seen 20,000 times, up from about 850.
Search terms
964
Up from 80 before the new website and the home-by-home work.
Top three
30
Up from just 3. Position one for the brand, top three for home searches. Eight homes made visible.
Pressbeau is a family-owned group of eight care homes across Bedfordshire, Surrey and the South East. The care inside the homes was genuinely warm.
From the outside, the group looked fragmented. Each home presented itself differently, the website was dated, and there was no story tying it all together.
Worse, families couldn't find the homes. The 'care homes near me' searches went to the paid directories, so the group was renting its own visibility back, one enquiry at a time.
The insight was simple: nobody searches for a care group. Families search for 'care homes in Ampthill' or 'dementia care in Lingfield'.
Each home needed to win its own local search, while feeling unmistakably part of one warm, trustworthy family. One brand above, eight strong local front doors below.
On the problem
“Eight lovely homes, and hardly anyone could find them online. Every search that mattered went to the directories instead of Pressbeau. That's what we set out to change.”
Barry Jobson
Founder, Care Home Marketing Co.
The warmth was already in the homes. We built the brand, the website and the search presence that let families find it.
Brand strategy and identity
A discovery process across the group, then one warm identity for all eight homes, from logo to photography.
Website
A new group website with a rich, search-focused page for every home: real photography and clear enquiry journeys.
Local search and Google profiles
Search terms, content and every Google Business Profile tuned to each home's town and map results.
The services used: Branding and logos A website for a group Being found on Google and AI
In the 90 days after the new website and search work, visits from Google grew 8.5 times: 6,230 clicks against roughly 730 before, and impressions rose from about 850 to over 20,000.
The website went from ranking for 80 search terms to 964, with 30 in Google's top three.
Behind the numbers, the pattern that matters: home names and 'care homes in' searches now land on Pressbeau's own pages rather than paid directories.
Position one for the brand, top three for home searches like Rosalyn House. Families find the homes directly, and the enquiry belongs to Pressbeau, not to a listings site.
The next story: Standon House, from 70% occupancy to full within a year
Most homes are sitting on the very thing that would fill their beds. Tell us about yours and we'll call you back, usually within a working day.
Send your details and we'll be in touch, usually within a working day.
Rather talk now? Call us on 01865 537 072.