Enliva Homecare, from Plymouth to Telford
One new name for care at home. Care that revitalises.
Local home care teams, brought together as Enliva. We gave them a brand, photographs of their own carers and clients, a film of a carer's day, and one website with a page for every area.
Good local carers. Too many old names.
Enliva's branches had grown up under different local names. It needed one name that clients, families and carers could all trust, and it needed it fast.
A brand for every branch
A new logo, colours and type, and brand guidelines, so every area looks and sounds the same.
Photographs of real care
Two days with Enliva's own carers and clients at home, the office team and a training day.
A film of a carer's day
A short documentary that rides along with two carers, from the car to the kitchen table.
A website, designed and built
One website with a page for every area and every kind of care, and a simple form to start an enquiry.
Enliva, in four words
Integrity Empowering Energetic Professional
From Sentinel to Enliva.
The new mark turns like a burst of energy, in Enliva purple and orange. It works small too, from a badge on a carer's tunic to an icon on a phone.
Sentinel Care Services, in Telford, was one of the names Enliva replaced.
The brand, page by page.
The brand guidelines
The logo
The YouTube channel
Their own carers and clients
The mission
Photography: personal, friendly, genuine
Care that revitalises.
The line on the website and the YouTube channel.
Brandon Grotesque for headings, Neulis Neue for reading.
Same local team. A brand new front door.
We designed and built the new website. The old Sentinel and Tamar Homecare addresses now open the right local Enliva page.
A website with real people on every page.
Their own carers and clients, at home.
A carer's day, on film.
Two Enliva carers on their rounds: in the car, at the door, and in the kitchens and gardens of the people they visit.
We planned the film and the photo shoot with our crew. Also made: a film of the team in their own words.
Enliva's carers were already doing lovely work, under a handful of old local names. They needed one name that clients, families and carers could all trust. We gave them that, and filled it with their own people: real carers and real clients, at home.
Barry Jobson
Founder, Care Home Marketing Co.
The services used
