Pressbeau Care Homes
One warm brand. Eight homes families can find.
A new identity, real photographs in every home, and a website with a front door for each of them.
8.5×more visits from Google, in the 90 days after launch.
Top 3on Google when families search a home by name, like Rosalyn House.
8 homesunder one family name, each with its own front door.
Eight lovely homes. Hardly anyone could find them.
Families search for "care homes in Ampthill", not for a care group. So each home needed its own front door, under one warm family name.
The Studio
Brand and photography
The Loving Life identity, and real photographs in every home.
Group
A website for the group
One website, with a rich page for every home.
Marketing Assistant
Found on Google and AI
Each home's page and Google listing, checked every month.
Pressbeau, in four words
Fun Genuine Quality Creative
From a wordmark to a family name.
Before
After
The brand, page by page.
The logo
The brochure
Inside: the care
Inside: the team
Inside: every day
The line on every home's page, brochure and post.
Plum#350822
Coral#F8A08C
Olive#968D1B
Sky#C8DEF3
Honey#EBA953
Cream#FAF1EA
Same homes. A new front door.
Real people, real days, in every home.
Eight homes, one family.
A front door for every home.
The searches came home.
Home names and "care homes in" searches now land on Pressbeau's own pages, not paid directories. The enquiry belongs to Pressbeau.
“
Eight lovely homes, and hardly anyone could find them online. Every search that mattered went to the directories instead of Pressbeau. That's what we set out to change.
Barry Jobson
Founder, Care Home Marketing Co.
The services used
