Polebank Hall, Gee Cross, Hyde

A hall with its own story. Now its own front door.

Polebank Hall's web address used to lead to its sister home's website. Now it has a calm brand of its own, real photographs, and a website families can find.

A Polebank Hall carer sharing a moment with a resident on a garden bench

A Polebank Hall resident playing the piano with a carer

A Polebank Hall resident reading the paper with a carer

1stwebsite of its own. Its old address sent families to its sister home's site.

Page 1on Google when families search “care home Hyde”.

5 familiesasked about a place through the website in October, its best month so far.

A lovely old hall, with no home of its own online.

For years, polebankcare.co.uk led to a website shared with its sister home, Laurel Bank. Polebank needed its own calm, honest voice.

The Studio Brand, print and photography The Calming Care identity, a brochure, and a day photographing the real team, residents and grounds.

Website A website of its own The hall's own story, with a page for each kind of care, from residential to respite.

Every month Found, and kept in touch Being found on Google and AI, stories for the local papers, and a letter for families.

Polebank Hall, in four words

Caring Trustworthy Realistic Calm

“Comfort & Care for the Elderly.” Now, simply, calming care.

Before

After

The brand, page by page.

The logo

Brochure front cover: Calming care, with a carer and a resident

Brochure back cover: get in touch, with ducks on the grounds

The brochure

Brochure spread: the hall from above, and welcome home

Inside: welcome home

Brochure spread: people that notice the little changes

Inside: the care

Brochure spread: home-cooked meals, made with care

Inside: home-cooked meals

Calming care, in Polebank's handwritten script

The line on the website, the brochure and the signs.

Carnation#B04A14

Peach#C9805E

Stone#D4C4BD

Pink#F0D6C7

Light#E8F2F5

Navy#0F2B36

Its address led next door. Now it leads home.

polebankcare.co.uk

Before · 2022 Now

Before: polebankcare.co.uk sent visitors to the shared Laurel Bank Care website.

A real hall, real people, a calm day.

A Polebank Hall resident enjoying a glass of wine at the bar with a carer — A drink at the bar

A carer bringing a resident a cup of tea in the dining room — The dining room

A Polebank Hall carer and a smiling resident on a walk in the grounds — A walk in the grounds

The chef dusting a Victoria sponge — Baked in the kitchen

A board at Polebank Hall: One million laughs, one thousand thoughts, one hundred memories, One Polebank — Memories on the wall

The oak-panelled lounge at Polebank Hall — The oak lounge

Polebank Hall and its grounds from above — From above

The Polebank Hall cat in the garden — The home's cat

A front door that feels like the hall.

The Polebank Hall website on a phone, held in a hand

The Polebank Hall website: your kind of home, calm, warm and homely — Calm, warm and homely

The Polebank Hall website: people that notice the little changes — People who notice the little changes

More families asking, month by month.

Most come from Google, and ask about a place on the hall's own website. October was its best month so far.

Families asking through the website, 2026

April1

May2

June1

July3

August2

September3

October5

A Polebank Hall carer holding a resident's hand and smiling

“

Polebank Hall didn't have a front door of its own online. Families looking for it landed on its sister home's site. It's a calm, lovely old hall, and now it looks and sounds like itself.

Barry Jobson

Founder, Care Home Marketing Co.

The services used

Brand, print and photography The Studio A website that brings enquiries Enquiry Generator Your marketing, done monthly Marketing Assistant