Laurel Bank, Gee Cross, Hyde
The home that says yes. Now families can see why.
Laurel Bank cares for people other homes turn away. We gave it a warm brand, real photographs of its own team, and a website that tells its story.
Page 1on Google when families search for a care home in Hyde.
2 homesthat shared one old website now each have their own name, look and website.
1 dayof photography gave the website, brochure and Google listing their pictures.
A loving home, hidden behind an old website.
Laurel Bank shared one small, dated website with its sister home. It said little about the people, or the dementia care families most need.
The Studio
Brand, print and photography
The A Loving Home identity, a brochure and guides for families, and a day photographing the real team and residents.
Website
A website built on the story
Real people and a page for each kind of care, from dementia to respite.
Every month
Found, and kept in touch
Being found on Google and AI, stories for the local papers, and a letter for families.
Laurel Bank, in four words
Caring Safe Cheerful Dedicated
From a sign on the wall to a name with a heart in it.
Before
After
The brand, page by page.
The logo
Inside: welcome home
Inside: every day
Inside: meals made with care
A loving home.
The line on the website, the brochure and every guide for families.
Laurel Blue#404A7A
Lilac#A194C2
Yellow#F79C33
Leaf Green#A9B388
Tan#C6B4A0
Cream#FAF2E8
One shared website. Now one of its own.
Their own team, on an ordinary, happy day.
A website built on the story.
“
Laurel Bank says yes when other homes say no. Families needed to see that before they picked up the phone: the real team, the real rooms, the warmth. Now they can.
Barry Jobson
Founder, Care Home Marketing Co.
The services used
