Standon House, Tamworth
A family home, kept in the family. Full within a year.
Ryan Jeffries runs the care home his grandma and granddad opened. We helped him tell its real story again, and families came.
A family home first. A care home second.
Standon House was a grand family house on a leafy Tamworth road. Ryan's grandparents turned it into a care home, and made it part of the town.
His grandma grew the roses and tended the garden herself. There are photographs of her on the walls, laughing, in fancy dress, in that garden.
Ryan is the third generation. His passion was simple: keep what his grandma and granddad started, and let every family see it.
The story stems from his grandma originally. Some staff members would have originally worked for her and his granddad. It was a really bubbly, fun family home.
Barry Jobson
Founder, Care Home Marketing Co.
Standon House, in four words
Quality Secure Caring Impressive
Recovery, not reinvention.
The warmth and the loyal team were already there. The old website called it "Standon Care Home for the Elderly", over stock photos of strangers. We put the real home back in front of families.
Brand story and identity
A discovery that put his grandparents' home, and its loyal team, at the heart of a warm new identity.
A website built on the story
Real staff and real days, with easy ways to ask about a place, book a visit or apply for a job.
Print and signs
A brochure, leaflets, and new signs for the home and its retirement apartments.
Templates Ryan uses himself
Canva posts for birthdays, events and new starters, so the home tells its own stories.
The brand, page by page.
The logo
The brochure
Leaflets
The sign
Posts the team makes
The brand words
The line
One family of names
Our home, is your home.
The line on the website, the brochure and the sign.
From "for the elderly" to "our home is your home".
The people were the story.
A website built on the story.
Full within a year. No paid adverts.
Families recognised a real family home when they saw one. The beds filled from the story, not from spending.
The services used
