Newlands of Stow, Stow-on-the-Wold
From an old crest to an open window. Life with a flourish.
A new brand for a Cotswold retirement village and its nursing home, carried through photographs, films, brochures, adverts and a new website design.
A beautiful estate. A badge from another age.
Newlands is a retirement village and a 17-suite nursing home on one Cotswold estate. We saw its real rivals as country clubs and fine hotels, not other care homes, and built the brand to match.
Two names, one family
A new logo for Newlands of Stow and its nursing home, Newlands Care, drawn from the house's own windows.
Photographs and films
We planned the shoots and the films: the residents, the team, the rooms and the gardens.
Brochures and adverts
Brochures for both sides of the estate, and adverts for Cotswold Life and local papers.
A website, designed
We designed the new website, page by page. Another team built it.
Newlands, in four words
Quality Friendly Unique Trustworthy
From a crest to a window.
The new mark is an arched window from the house itself, with the view opening up inside it.
The brand, page by page.
Drawn from the house's windows
The mark
The typeface
The brochure
Inside: fine dining
Social posts
The team, framed
The line, in the brand's own script: on the brochures, the folders and the films.
Slate and gold for Newlands of Stow. Olive and sunshine for Newlands Care.
Same estate. A warmer welcome.
We designed the new website. Another team built it.
A website designed around the estate.
The estate, as it really is.
Life at Newlands, on film.
The estate from the air, the dining room, the team in their own words, and the line at the end.
We planned the film and made its titles. Also made: Peter and Jane's story, and five short films that introduce the team.
Newlands is a beautiful Cotswold estate, but its old crest belonged to another age. We took the shape of the house's own windows for the new mark, and carried it into the photographs, films, brochures and adverts. Now families see the real Newlands before they ever visit.
Barry Jobson
Founder, Care Home Marketing Co.
The services used
