Being found on Google and AI
How can AI help my care home marketing team? A practical guide for owners
AI can feel a bit futuristic, but these tools are already in everyday use.
CQC and care news
What the new SME care home finance report means for small care homes
Care England, the Care Association Alliance and the National Care Association have just pu…
Planning and budgets
Why private fee-paying residents help your care home’s cash flow
When owners think about private fee-paying residents, they usually think about the fee.
Planning and budgets
What does an empty room really cost your care home?
Most owners know an empty room costs money.
Planning and budgets
13 ways to reduce care home marketing costs without losing enquiries
Most care home owners we speak to aren't sure what their marketing actually brings in.
Your website
Renting or owning your care home marketing: what to check in your agency contract
Here's a question worth asking about your marketing.
Planning and budgets
How care homes can cut agency staff costs with better recruitment marketing
For most care homes, staff are the biggest cost by a long way.
Planning and budgets
How to write a care home marketing plan and set a budget
A marketing plan for a care home fits on one page.
Planning and budgets
How to market a care home: the complete guide
The whole picture of marketing a care home, in the order to do it.
Planning and budgets
How to market your care home to adult children
Let’s be honest. Marketing a care home to adult children is more than ticking boxes.
Enquiries and follow-up
How to attract private care home enquiries without a big budget
Practical, low-cost ways to attract more private, self-funding care home enquiries: first…
Planning and budgets
You don’t need a marketing agency: what you can do yourself
An agency telling you the truth: most care home marketing can be done in-house.
