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Enquiries and follow-up

Enquiries and follow-up: care home marketing ideas and guides.

Plain answers to the questions care homes ask, one at a time. Read one, do it this week.

What you can safely automate in your care home enquiries

Enquiries and follow-up

What you can safely automate in your care home enquiries

You can safely automate the acknowledgement of each enquiry, the passing of it to the righ…

2 November 2026 · 2 min read

Care home enquiry follow-up: what to say and when

Enquiries and follow-up

Care home enquiry follow-up: what to say and when

Good care home enquiry follow-up comes down to replying quickly, following up more than on…

2 November 2026 · 4 min read

The 11pm enquiry: how quickly a care home should reply

Enquiries and follow-up

The 11pm enquiry: how quickly a care home should reply

It's 11pm on a Sunday.

2 November 2026 · 5 min read

How to handle care home enquiries so none are lost

Enquiries and follow-up

How to handle care home enquiries so none are lost

Everyone promises you more enquiries. Here is how to stop losing the ones you've got.

2 November 2026 · 11 min read

How to attract private care home enquiries without a big budget

Enquiries and follow-up

How to attract private care home enquiries without a big budget

Practical, low-cost ways to attract more private, self-funding care home enquiries: first…

12 October 2026 · 4 min read

Why reviews matter so much to care home enquiries

Reviews and reputation

Why reviews matter so much to care home enquiries

Reviews do the one job your brochure can't: they show families what daily life is really like.

31 August 2026 · 3 min read

Are you losing the enquiries you already have? A six-point check

Enquiries and follow-up

Are you losing the enquiries you already have? A six-point check

Send an automatic acknowledgement within minutes, and have a person call the same day, or…

19 March 2026 · 7 min read

How to track where your care home enquiries come from

Enquiries and follow-up

How to track where your care home enquiries come from

To track where your care home enquiries come from, ask every family how they heard about y…

2 June 2024 · 5 min read

Quick Wins, free every week

One quick win a week. Ten minutes to do.

A practical idea every week to bring in more of the right families, with a short video from Barry. Free, and you can leave any time.

For owners, Home Managers and marketing teams. No sales emails. Protected by reCAPTCHA: Google’s privacy policy and terms apply.

Barry presenting this week's quick win to camera

Quick Wins

This week: reply to every enquiry within the hour