Adverts
How to advertise a care home on Google, Meta and ChatGPT
What to do first, what Google, Facebook, Instagram and ChatGPT adverts cost, and how to tell which ones fill rooms.
Adverts
How to tell which advert filled which room: tracking and ROAS for care homes
Google optimises for cheap clicks until you tell it what a resident is worth.
Adverts
The care home landing page that turns a worried family into a booked visit
Keywords get the click; the landing page wins the enquiry.
Adverts
Should you run ChatGPT ads yourself or use an agency?
An honest, balanced look at running ChatGPT Ads yourself versus using an agency for your c…
Adverts
Negative keywords for care homes: stop paying for job seekers’ clicks
Negative keywords stop you paying for job seekers, students and researchers.
Adverts
The free extras that make your care home ad bigger on Google
Sitelinks, callouts and structured snippets can make your care home ad two to three times…
Adverts
ChatGPT prompts to write your ChatGPT ads
Use ChatGPT to write your ChatGPT Ads — context hints, headlines and descriptions.
Adverts
How to write care home ads families actually click
The headlines, descriptions and angles that win clicks from worried families, what to pin,…
Adverts
What are context hints in ChatGPT ads, and how should care homes use them?
Context hints are short descriptions that steer ChatGPT Ads toward the right conversations.
Adverts
One search, one ad, one page: the SKAG method for care homes
The single most powerful structure in care home PPC: make the search, the ad and the page all say the same thing.
Adverts
Long-tail keywords and why they matter for care home advertising
Long-tail keywords are longer, specific searches that signal a family close to deciding on care.
Adverts
The keywords that fill care home beds, and the ones that waste your budget
Not all keywords are created equal.
