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Reviews and reputation

Reviews and reputation: care home marketing ideas and guides.

Plain answers to the questions care homes ask, one at a time. Read one, do it this week.

How to use your care home reviews in your marketing

Reviews and reputation

How to use your care home reviews in your marketing

Your reviews are an asset, not a scoreboard.

4 November 2026 · 3 min read

How care home reviews can lead to an award

Reviews and reputation

How care home reviews can lead to an award

Care home awards are won on the back of consistent, well-scored reviews.

2 November 2026 · 3 min read

Care home reviews: how to earn them, answer them and use them

Reviews and reputation

Care home reviews: how to earn them, answer them and use them

How to invite reviews fairly, answer them well and use them where families look.

2 November 2026 · 11 min read

Care home review rules: who can leave one and what gets removed

Reviews and reputation

Care home review rules: who can leave one and what gets removed

Who is allowed to leave a care home review, and who isn't?

16 October 2026 · 4 min read

How the carehome.co.uk review score works

Reviews and reputation

How the carehome.co.uk review score works

Confused by your review score?

7 October 2026 · 3 min read

How to reply to a positive care home review

Reviews and reputation

How to reply to a positive care home review

Most care homes only reply to bad reviews. That's a missed opportunity.

28 September 2026 · 3 min read

How to respond to a negative care home review, with examples

Reviews and reputation

How to respond to a negative care home review, with examples

A negative review isn't a crisis.

18 September 2026 · 5 min read

How to get more care home reviews

Reviews and reputation

How to get more care home reviews

Ten practical ways to collect more care home reviews, with scripts and the one timing rule that doubles your success.

9 September 2026 · 4 min read

Why reviews matter so much to care home enquiries

Reviews and reputation

Why reviews matter so much to care home enquiries

Reviews do the one job your brochure can't: they show families what daily life is really like.

31 August 2026 · 3 min read

How to fix a 3-star Google rating honestly

Reviews and reputation

How to fix a 3-star Google rating honestly

There is no shortcut: your average only moves as new, genuine reviews come in, so expect months rather than days.

15 April 2026 · 4 min read

How to improve your care home’s reputation

Reviews and reputation

How to improve your care home’s reputation

Work on three fronts at once: deliver on the small promises, make the good things visible,…

9 September 2025 · 6 min read

Quick Wins, free every week

One quick win a week. Ten minutes to do.

A practical idea every week to bring in more of the right families, with a short video from Barry. Free, and you can leave any time.

For owners, Home Managers and marketing teams. No sales emails. Protected by reCAPTCHA: Google’s privacy policy and terms apply.

Barry presenting this week's quick win to camera

Quick Wins

This week: reply to every enquiry within the hour