Being found on Google and AI
How can AI help my care home marketing team? A practical guide for owners
AI can feel a bit futuristic, but these tools are already in everyday use.
Being found on Google and AI
How to get your care home found on Google and AI
The order of work for getting found: your Google listing, website, directories, reviews and Bing.
Adverts
Should you run ChatGPT ads yourself or use an agency?
An honest, balanced look at running ChatGPT Ads yourself versus using an agency for your c…
Being found on Google and AI
What AI can find out about care homes: our study of 9,807 homes in England
What our November 2026 study of 9,807 care homes in England found: 19% reached our top vis…
Adverts
ChatGPT prompts to write your ChatGPT ads
Use ChatGPT to write your ChatGPT Ads — context hints, headlines and descriptions.
Adverts
What are context hints in ChatGPT ads, and how should care homes use them?
Context hints are short descriptions that steer ChatGPT Ads toward the right conversations.
Adverts
Long-tail keywords and why they matter for care home advertising
Long-tail keywords are longer, specific searches that signal a family close to deciding on care.
Adverts
How to set up a ChatGPT ad for a care home, step by step
A complete step-by-step guide to setting up your first ChatGPT ad campaign for a care home…
Adverts
ChatGPT ads for care homes: what you need to know
ChatGPT Ads have arrived — OpenAI now places ads inside ChatGPT conversations, reaching fa…
Being found on Google and AI
AI search for care homes: how to show up in ChatGPT, Gemini and Copilot
AI assistants such as ChatGPT, Gemini and Copilot build answers from what they can find on…
Being found on Google and AI
Conversational search: how to answer the questions families really ask
Conversational search means families ask full, natural questions, typed or spoken to Googl…
Adverts
How to use ChatGPT to help run your care home’s Google Ads
You can use ChatGPT to plan, draft and troubleshoot a care home Google Ads campaign — keyw…
