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Adverts

Adverts: care home marketing ideas and guides.

Plain answers to the questions care homes ask, one at a time. Read one, do it this week.

How to set up a ChatGPT ad for a care home, step by step

Adverts

How to set up a ChatGPT ad for a care home, step by step

A complete step-by-step guide to setting up your first ChatGPT ad campaign for a care home…

2 September 2026 · 9 min read

Why care homes waste money on Google Ads, and what to measure instead

Adverts

Why care homes waste money on Google Ads, and what to measure instead

Most care homes measure the wrong things on Google Ads.

28 August 2026 · 4 min read

ChatGPT ads for care homes: what you need to know

Adverts

ChatGPT ads for care homes: what you need to know

ChatGPT Ads have arrived — OpenAI now places ads inside ChatGPT conversations, reaching fa…

25 June 2026 · 5 min read

Seasonal headlines for care home Google Ads

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Seasonal headlines for care home Google Ads

This article focuses on how to write effective Google Ads titles for care homes, and how a…

27 December 2025 · 4 min read

Care home PPC: what it really takes to get back to full

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Care home PPC: what it really takes to get back to full

If you run a care home and feel unsure about Google Ads (PPC), you’re not alone.

30 November 2025 · 11 min read

Google Ads keywords for retirement villages

Adverts

Google Ads keywords for retirement villages

For care homes, the wider guide is how to advertise a care home on Google, Meta and ChatGPT.

2 November 2025 · 4 min read

How to use ChatGPT to help run your care home’s Google Ads

Adverts

How to use ChatGPT to help run your care home’s Google Ads

You can use ChatGPT to plan, draft and troubleshoot a care home Google Ads campaign — keyw…

6 January 2025 · 5 min read

Quick Wins, free every week

One quick win a week. Ten minutes to do.

A practical idea every week to bring in more of the right families, with a short video from Barry. Free, and you can leave any time.

For owners, Home Managers and marketing teams. No sales emails. Protected by reCAPTCHA: Google’s privacy policy and terms apply.

Barry presenting this week's quick win to camera

Quick Wins

This week: reply to every enquiry within the hour

Front cover of Care Home Visibility for Search and AI, November 2026

Will families find your home on Google and AI?

Our free report on 9,807 care homes in England, with six checks that need no budget.