Your website
How families make up their minds before they call you
Not finally. But provisionally, and more firmly than most care home owners realise.
Adverts
The care home landing page that turns a worried family into a booked visit
Keywords get the click; the landing page wins the enquiry.
Adverts
Should you run ChatGPT ads yourself or use an agency?
An honest, balanced look at running ChatGPT Ads yourself versus using an agency for your c…
Reviews and reputation
Care home review rules: who can leave one and what gets removed
Who is allowed to leave a care home review, and who isn't?
Adverts
Negative keywords for care homes: stop paying for job seekers’ clicks
Negative keywords stop you paying for job seekers, students and researchers.
Enquiries and follow-up
How to attract private care home enquiries without a big budget
Practical, low-cost ways to attract more private, self-funding care home enquiries: first…
Being found on Google and AI
What AI can find out about care homes: our study of 9,807 homes in England
What our November 2026 study of 9,807 care homes in England found: 19% reached our top vis…
Reviews and reputation
How the carehome.co.uk review score works
Confused by your review score?
Adverts
The free extras that make your care home ad bigger on Google
Sitelinks, callouts and structured snippets can make your care home ad two to three times…
Adverts
ChatGPT prompts to write your ChatGPT ads
Use ChatGPT to write your ChatGPT Ads — context hints, headlines and descriptions.
Reviews and reputation
How to reply to a positive care home review
Most care homes only reply to bad reviews. That's a missed opportunity.
Adverts
How to write care home ads families actually click
The headlines, descriptions and angles that win clicks from worried families, what to pin,…
