Your website
Renting or owning your care home marketing: what to check in your agency contract
Here's a question worth asking about your marketing.
Planning and budgets
13 ways to reduce care home marketing costs without losing enquiries
Most care home owners we speak to aren't sure what their marketing actually brings in.
Planning and budgets
What does an empty room really cost your care home?
Most owners know an empty room costs money.
Planning and budgets
Why private fee-paying residents help your care home’s cash flow
When owners think about private fee-paying residents, they usually think about the fee.
CQC and care news
What the new SME care home finance report means for small care homes
Care England, the Care Association Alliance and the National Care Association have just pu…
Reviews and reputation
How care home reviews can lead to an award
Care home awards are won on the back of consistent, well-scored reviews.
Enquiries and follow-up
Care home enquiry follow-up: what to say and when
Good care home enquiry follow-up comes down to replying quickly, following up more than on…
Enquiries and follow-up
What you can safely automate in your care home enquiries
You can safely automate the acknowledgement of each enquiry, the passing of it to the righ…
Being found on Google and AI
How can AI help my care home marketing team? A practical guide for owners
AI can feel a bit futuristic, but these tools are already in everyday use.
Planning and budgets
How to market a care home: the complete guide
The whole picture of marketing a care home, in the order to do it.
Adverts
How to tell which advert filled which room: tracking and ROAS for care homes
Google optimises for cheap clicks until you tell it what a resident is worth.
Planning and budgets
How to market your care home to adult children
Let’s be honest. Marketing a care home to adult children is more than ticking boxes.
