Planning and budgets
You don’t need a marketing agency: what you can do yourself
An agency telling you the truth: most care home marketing can be done in-house.
Adverts
What are context hints in ChatGPT ads, and how should care homes use them?
Context hints are short descriptions that steer ChatGPT Ads toward the right conversations.
Reviews and reputation
How to respond to a negative care home review, with examples
A negative review isn't a crisis.
Adverts
One search, one ad, one page: the SKAG method for care homes
The single most powerful structure in care home PPC: make the search, the ad and the page all say the same thing.
Your website
Simple website changes that help bring in care home enquiries
Nine practical website tweaks that turn more care home website visitors into enquiries — C…
Adverts
Long-tail keywords and why they matter for care home advertising
Long-tail keywords are longer, specific searches that signal a family close to deciding on care.
Reviews and reputation
How to get more care home reviews
Ten practical ways to collect more care home reviews, with scripts and the one timing rule that doubles your success.
Adverts
The keywords that fill care home beds, and the ones that waste your budget
Not all keywords are created equal.
Planning and budgets
Most care home enquirers expect to pay for themselves. Is your marketing built for them?
carehome.co.uk reports that 69% of its enquirers who know how they will pay expect to fund their own care.
CQC and care news
When money leaves care: how good homes spot it and resist it
Enshittification — when wealth is extracted from a service until its quality decays.
Adverts
How to set up a ChatGPT ad for a care home, step by step
A complete step-by-step guide to setting up your first ChatGPT ad campaign for a care home…
Reviews and reputation
Why reviews matter so much to care home enquiries
Reviews do the one job your brochure can't: they show families what daily life is really like.
