Local press and stories
Care home PR ideas: stories your local paper might run
The care home PR ideas most likely to reach your local paper start with a real person, and…
Local press and stories
How to get your care home on local TV news
Getting your care home on local TV news comes down to three habits: spot the human stories…
Being found on Google and AI
Conversational search: how to answer the questions families really ask
Conversational search means families ask full, natural questions, typed or spoken to Googl…
Adverts
How to use ChatGPT to help run your care home’s Google Ads
You can use ChatGPT to plan, draft and troubleshoot a care home Google Ads campaign — keyw…
Brand, photos and film
How to use AI to dress photographs of empty care home bedrooms
Using AI to stage care home bedrooms means digitally furnishing photos of empty rooms, wit…
Your website
GDPR and your care home website’s privacy policy
Setting up a privacy policy for your care home website is simpler than it sounds.
CQC and care news
How to keep your care home service user guide up to date online
The best way to keep your care home service user guide up to date is to publish it on your…
Planning and budgets
How to sell a care home to a large care group
To sell a care home to a large care group, you need to show three things: dependable occup…
Brand, photos and film
How to use AI image tools on your own care home photographs, honestly
AI image tools let a care home improve its real photographs, with better light and sharper…
Enquiries and follow-up
How to track where your care home enquiries come from
To track where your care home enquiries come from, ask every family how they heard about y…
Being found on Google and AI
What is schema markup, and does your care home website need it?
Start with the facts a family needs.
Brand, photos and film
How to use Nano Banana to freshen up care home photographs
Nano Banana is Google’s AI image editor, built into the Gemini app.
